COMM 4406 - Strategic Campaign Production

Credits: 3

This course has an intensive hands-on approach to exposing students to the production of strategic communication campaigns. Students role-play as communication strategists or agencies and develop a campaign that includes research, planning, implementation, and evaluation. Upon completion of the course, students should be able to synthesize and produce a full-blown campaign that can be applied to any type of campaign, including fundraising, political campaigns, awareness, behavioral change, etc.

Restricted Juniors and Seniors only