PADM 6883 - Marketing and Fundraising for Nonprofit Organizations

Credits: 3
Course Designation Electives

The course will examine ways in which effective marketing and fundraising are integral to the success of nonprofit organizations. We will explore the use of marketing and fundraising strategies for nonprofits, the impact of the ever-growing use of social media, and the demand for responsible resource management and accountability. The course covers marketing and fundraising techniques, ethical considerations, grant writing, and the prominence of social entrepreneurship. The class incorporates both theory and practice as students learn the fundamentals of marketing and resource development and apply them to hands-on projects and case studies.