Mar 28, 2024  
Graduate Catalog 2019-2021 
    
Graduate Catalog 2019-2021 [ARCHIVED CATALOG]

MBAP 6041 - Organizational Theory and Behavior


Credits: 3
Course Designation Core Courses

This course will provide the student with knowledge of a variety of topics in society. Topics of study include marketing ethics, the marketing environment, identification and analysis of present and potential consumers; and product development, distribution, pricing and promotional strategies from both global and domestic perspectives.