Jul 18, 2024  
Undergraduate Catalog 2022-2023 
Undergraduate Catalog 2022-2023 [ARCHIVED CATALOG]

COMM 3103 - Social Media Analytics & Strategy

Credits: 3

Students will learn to leverage social media data to draw insights about an organization and its publics, provide actionable, data-driven recommendations and inform social media strategy through hands-on experience analyzing native analytics, using measurements tools, developing evaluation plans, and building and presenting social media analytics reports.