COMM 3401 - Introduction to Public Relations & Strategic Communication

Credits: 3

An introduction to the role of public relations and advertising in our society, how “publics” and markets are determined and targeted, the different types of public relations fields, the use of public relations in image packaging, the use of advertising in selling goods and services, and the relationship of advertising agencies to advertisers and media.

Prerequisite(s): COMM 2101
Corequisite(s): COMM 3110