Oct 02, 2023  
Undergraduate Catalog 2022-2023 
Undergraduate Catalog 2022-2023 [ARCHIVED CATALOG]

COMM 3402 - Advertising Media Sales & Purchases

Credits: 3

Analysis of major media sales practices, including organization and preparation of radio, newspaper, television, or magazine presentations for advertising clients. Introduction to common media sales terminologies, data collection, and calculations and tools, including ratings and rate cards.