MKTG 3175 - Principles of Marketing

Credits: 3

A comprehensive overview of the marketing process for goods, services and ideas. The course is taught from a marketing management and decision-making perspective. Topics such as the organization’s environment, marketing research, and buyer behavior are discussed as the context in which marketing plans and strategy are formulated. In addition, the marketing decision elements, product, distribution, promotion, and price are examined. Finally, topics such as international marketing, service marketing, and nonprofit marketing are explored.