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May 04, 2024
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Undergraduate Catalog 2020-2021 [ARCHIVED CATALOG]
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COMM 4101 - Strategic Communication Writing
Credits: 3
Principles and practices of planning, preparing, and writing effective advertising messages for newspapers, magazines, industrial publications, the trade press, radio, television, mail order, and billboards. Analysis and critique of current advertisements. Copy and product tests in relation to markets.
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