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Apr 27, 2024
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Undergraduate Catalog 2020-2021 [ARCHIVED CATALOG]
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MKTG 3179 - Global Electronic Business
Credits: 3
This course focuses on the role of marketing in electronic commerce. The technologies of electronic commerce, web-based marketing strategies, and the use of the Internet to improve management and marketing operations are discussed.
Prerequisite(s): MKTG 3175 and CISM 2130
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