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May 12, 2024
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Undergraduate Catalog 2020-2021 [ARCHIVED CATALOG]
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MKTG 4179 - International Marketing and Export Management
Credits: 3
A course that focuses on the marketing mix issues that are faced by large and small multinational organizations. Marketing decisions related to product line, branding, communications, distribution, and pricing are addressed.
Prerequisite(s): MGNT 3165 and MKTG 3175
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