COMM 2108 - Strategic Communication Lab

Credits: 1

This hands-on lab introduces students to the practice of public relations and strategic communication. Students will be exposed to strategic communication thinking, planning, and communication strategy. Particularly, this lab will focus on building vital skills and practices that include news release writing, strategy and decision-making, media management, and crisis management. Upon the successful completion of this course, students will be able to compose PR deliverables.

Prerequisite(s): COMM 2101 and COMM 2105