Dec 09, 2025  
Undergraduate Catalog 2024-2025 
    
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Undergraduate Catalog 2024-2025 [ARCHIVED CATALOG]

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MKTG 4179 - International Marketing and Export Management

Credits: 3

A course that focuses on the marketing mix issues that are faced by large and small multinational organizations. Marketing decisions related to product line, branding, communications, distribution, and pricing are addressed.

Prerequisite(s): MGNT 3165  and MKTG 3175 


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