MKTG 4180 - Strategic Entrepreneurial Marketing & Management

Credits: 3

This integrative course focuses on the strategic choices and methods taken to bring new ideas to market. Students will journey through the complete business and marketing development process from idea generation, internal and external analysis, market analysis, revenue modeling, product/service development, marketing plan development, operations & financial planning, and venture launch. The culmination of this course will result in student teams developing a comprehensive business and marketing plan. Students will also prepare an investor-ready pitch for a viable business or micro-business that has high potential for a successful launch.

Prerequisite(s): MKTG 3175, MGNT 3165 and Senior standing

Minimum passing grade of C for MKTG 3175

Minimum passing grade of D for MGNT 3165
Corequisite(s): None