MKTG 4178 - New Venture Promotion and Capital Sourcing

Credits: 3

This course will enable students to understand how entrepreneurs develop their business venture pitch to attract potential investors and address financial matters encountered during new venture development. Pitch development, business model analysis, entrepreneurial story-telling, venture marketing & sales strategy, financial forecasting, venture valuation, and types of capital sourcing will be discussed.

Prerequisite(s): MKTG 3175

Minimum passing grade of C/TRC required
Corequisite(s): None