| |
May 02, 2024
|
|
|
|
|
Undergraduate Catalog 2021-2022 [ARCHIVED CATALOG]
|
COMM 3402 - Advertising Media Sales & Purchases
Credits: 3
Analysis of major media sales practices, including organization and preparation of radio, newspaper, television, or magazine presentations for advertising clients. Introduction to common media sales terminologies, data collection, and calculations and tools, including ratings and rate cards.
|
|