May 25, 2024  
Undergraduate Catalog 2022-2023 
Undergraduate Catalog 2022-2023 [ARCHIVED CATALOG]

COMM 4101 - Strategic Communications Writing

Credits: 3

Principles and practices of planning, preparing, and writing effective advertising messages for newspapers, magazines, industrial publications, the trade press, radio, television, mail order, and billboards. Analysis and critique of current advertisements. Copy and product tests in relation to markets.

Prerequisite(s): COMM 3401