Feb 22, 2024  
Undergraduate Catalog 2022-2023 
Undergraduate Catalog 2022-2023 [ARCHIVED CATALOG]

MKTG 3179 - Global Electronic Business

Credits: 3

This course focuses on the role of marketing in electronic commerce. The technologies of electronic commerce, web-based marketing strategies, and the use of the Internet to improve management and marketing operations are discussed.

Prerequisite(s): MKTG 3175  and CILS 2130