MKTG 4116 - Marketing Research

Credits: 3

A course that examines the scientific method as applied to marketing research problems. The use of primary and secondary information for management decision-making is examined. Survey design, questionnaire construction, sampling processes, and data analysis are studied in depth. The course requires the extensive use of the compute for word processing and statistical analysis (SPSS & LISREL).

Prerequisite(s): BUSA 2182 and MKTG 3175