MKTG 4185 - Marketing Management

Credits: 3

This course is designed as the capstone course in the marketing curriculum. Students will integrate materials learned in previous marketing course and apply marketing principles to solve actual business problems. The emphasis will be on planning, operation, and control of marketing activities. Case studies and stimulation games where students market one or more products are used to present “real life” situations. The emphasis will be on the analysis of marketing information and on the skills involved when making marketing decisions. Students will be required to prepare a marketing plan for a local business or nonprofit organization.

Prerequisite(s): MKTG 3175 and nine (9) hours of additional marketing courses