Social Media Certificate

The certificate in social media deepens students’ knowledge of the art, theory, and practice of social media. Grounded in public relations and strategic communication principles, the certificate will expose students to social media content production, data analytics, strategy, monetization, management, and data visualization. A student pursuing this certificate will be trained to work as a social media strategist, manager, and content creator.

Program of Study

Mass Communication Core (9 Hrs)

COMM 3401 - Introduction to Public Relations & Strategic Communication Credits: 3 *
COMM 3403 - Social Media & Data Visualization Credits: 3 *
COMM 3107 - Social Media Communication Credits: 3 *
COMM 3101 - Media Arts & Design Credits: 3 *
COMM 3103 - Social Media Analytics & Strategy Credits: 3 *

Electives (6 Hrs)

Select two courses from the options below:

BUSA 2105 - Communicating in the Business Environment Credits: 3 *
DATA 1501 - Introduction to Data Science Credits: 3 *
DATA 3190 - Data Visualization Credits: 3 *
MKTG 3175 - Principles of Marketing Credits: 3 *

Total: 15 Hours

* A grade of C or better required