Mass Communication - Public Relations & Strategic Communication, BA

Areas A, B, C, D, E, and Additional Requirements (42 Hrs)

Area F (18 Hrs)

• COMM 2101 - Writing for Multimedia Credits: 3 *
• COMM 2105 - Mass Media & Society Credits: 3 *

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• COMM 2106 - African-Americans in the Media Credits: 3 *

• or

• COMM 2107 - Women in the Media Credits: 3 *

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• COMM 2810 - Introduction to Communication Research Credits: 3 *

Hours Required for the Major (30 Hrs)

• COMM 3120 - Introduction to Communications Theory Credits: 3 *
• COMM 3110 - Layout and Design Credits: 3 *
• COMM 3401 - Introduction to Public Relations & Strategic Communication Credits: 3 *
• COMM 4101 - Strategic Communication Writing Credits: 3 *
• COMM 4402 - Strategic Campaign Principles Credits: 3 *
• COMM 4406 - Strategic Campaign Production Credits: 3 *
• COMM 4705 - Media Ethics & the Law Credits: 3 *
• COMM 4902 - Professional Media Internship Credits: 3 *
• COMM 4106 - Communications Practicum Credits: 3 *

Additional Requirements (8 Hrs)

• CLAS 1103 - Freshman Year Experience Credits: 2 *
• GEOG 1101 - Introduction to Human Geography Credits: 3 *
• SPEH 4101 - Advanced Speech Credits: 3 *

General Electives (9 Hrs)

Minor Requirements (15 Hrs)

Mass communications majors can select a minor (15 credit hours) from one of the many minor programs offered by the university. Students who choose not to minor in a specific discipline can instead complete 15 credit hours outside the mass communications major. At least three of the courses must be 3000 level or higher. Should a student decide to complete the five courses in place of a 15-credit hour minor, the student can earn only one “D” in one of the five courses. The student must earn a grade of “C” or better in the remaining four courses.