Oct 08, 2024  
Undergraduate Catalog 2022-2023 
    
Undergraduate Catalog 2022-2023 [ARCHIVED CATALOG]

COMM 4402 - Strategic Campaign Principles


Credits: 3

Analysis of contemporary public relations and advertising issues. Development of public relations and advertising campaigns involving research, planning, preparation and presentation for various types of public relations and advertising organizations. Problem-solving and decision-making techniques.

Prerequisite(s): COMM 3401  and COMM 4101