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Oct 08, 2024
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Undergraduate Catalog 2022-2023 [ARCHIVED CATALOG]
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COMM 4402 - Strategic Campaign Principles Credits: 3
Analysis of contemporary public relations and advertising issues. Development of public relations and advertising campaigns involving research, planning, preparation and presentation for various types of public relations and advertising organizations. Problem-solving and decision-making techniques.
Prerequisite(s): COMM 3401 and COMM 4101
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